Mike Shaw
Freelance Digital Marketing Consultant
Specializing in search engine marketing
Is your marketing an investment or a fancy cost?
How confident are you that your current digital marketing is actually working?
- How much does it cost to generate a lead?
- How much does it cost to land a new customer?
- Which digital marketing channel has the best ROI?
- Where are you customers engaging the most online?
If you don’t know the answers to those questions, we should talk (soon). These are questions every business investing in marketing should have answers to.
Sick of seeing your money fly out the window?
You have a choice to make. There is a solution.
Hi, I’m Mike Shaw
I am a digital marketing consultant specializing in search engine marketing. I work with small and medium-sized businesses to overcome the challenges related to being found by the right audience.
Whether working with your in-house team or a marketing agency, the objective is the same. Improve efficiency and increase ROI through better digital marketing.
Unfortunately, most digital marketing is not effective. It costs a lot of money, does not generate revenue, or does not prove its value.
Let’s work together and fix that. Marketing is critical to business success. When done correctly it will make your business unstoppable.
Areas of digital marketing that I consult in.
I audit, analyze, and consult businesses in digital marketing. I identify areas of waste and opportunities to go after using digital marketing strategies that will guide your business towards ROI.
1
Marketing Audits
Identify what is, or is not working with you current marketing.
I will audit the current digital marketing you are doing. Whether it is in-house or through a agency, I will help provide actionable insights for them to implement.
2
SEO
Drive relevant users to your products or service organically.
When people search for you products or services do they find your business? I will help consult your team or agency on how to do it right?
3
Google Ads
Attract users who are further down in the purchasing funnel.
You’ve got to pay to play. It can be very expensive if it is not correctly optimized and managed correctly. Google Ads can also be you offensive tool to cracking the market. I will help you reduce costs will increasing your returns.
5
Digital Marketing Strategy
Who, what, when, how, and why?
I will help you create a tailor-made marketing strategy that your business can execute on. There are so many marketing options, they won’t all be worthwhile investments. I will consult you through the process in finding these hidden opportunities
6
Google Analytics
Make confident decision based on accurate data.
Imagine making business decisions based on incorrect data. Google Analytics needs to be setup correctly in order to track meaningful business metrics. To track, measure and know for certain if your marketing is working, you’ve got to have clean data.
I will help make sure your data is tracking accurately.
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